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  • Writer's pictureDaniel Jiménez

AB 2491 New Californian Legislation For Safer Skin Care

In an effort to ensure the safety of skincare products marketed towards younger audiences, California Assembly member Alex Lee has introduced a groundbreaking proposal, Assembly Bill 2491. This legislation seeks to ban the sale of anti-aging skincare products to anyone under the age of 13.


Targeting products that contain potentially harmful ingredients such as vitamin A derivatives and alpha hydroxy acids, the bill underscores a significant move towards protecting young skin from premature exposure to anti-aging treatments.




AB 2491 New Californian Legislation For Safer Skin Care
AB 2491 New Californian Legislation For Safer Skin Care

The Scope and Implications of AB 2491


The proposed bill could impose civil penalties up to $10,000 per day for each violation, reflecting the seriousness with which California views the responsible marketing and sale of cosmetic products. This legislative move aligns with the broader intent to prioritize consumer health over commercial interests, particularly for vulnerable demographics like children.




Industry Response and Regulatory Challenges


The Personal Care Products Council has expressed support for the bill’s objectives, acknowledging that anti-aging products are generally unnecessary for children and should be marketed accordingly. However, the implementation raises numerous questions, particularly around enforcement in digital and retail spaces. Concerns about differentiating the age of young consumers in stores and monitoring online sales are prominent, with comparisons drawn to the regulation of tobacco and alcohol.


Organization

Position

Date

Cal Chamber

AGAINST

Apr 19, 2024

California Association Of Professional Scientists

SUPPORT

Apr 19, 2024

California Manufacturers & Technology Association

AGAINST

Apr 19, 2024

California Nurses for Environmental Health and Justice

SUPPORT

Apr 19, 2024

California Retailers Association

AGAINST

Apr 19, 2024

California Trucking Association

AGAINST

Apr 19, 2024

Center For Environmental Health

SUPPORT

Apr 19, 2024

Childrens Advocacy Institute

SUPPORT

Apr 19, 2024

Civil Justice Association Of California

AGAINST

Apr 19, 2024

SUPPORT

Apr 19, 2024

Consumer Attorneys Of California

SUPPORT

Apr 19, 2024

Consumer Federation Of California

SUPPORT

Apr 19, 2024

Environmental Working Group

SUPPORT

Apr 19, 2024

Facts: Families Advocating for Chemical & Toxics Safety

SUPPORT

Apr 19, 2024

GMO Science

SUPPORT

Apr 19, 2024

Just the Goods

SUPPORT

Apr 19, 2024

moms advocating sustainability

SUPPORT

Apr 19, 2024

Nontoxic Neighborhoods

SUPPORT

Apr 19, 2024

Personal Care Products Council

AGAINST

Apr 19, 2024

Pink Panthers

SUPPORT

Apr 19, 2024

recolte energy

SUPPORT

Apr 19, 2024

Social Eco Education

SUPPORT

Apr 19, 2024

The Keep a Breast Foundation

SUPPORT

Apr 19, 2024


Ongoing Responsibilities for Brands and Manufacturers


Speaking at the Cosmetics Convergence conference, industry experts discussed the importance of continued safety monitoring. Brands are urged to conduct ongoing safety assessments and adapt their marketing strategies to avoid targeting inappropriate demographics. This includes rigorous Adverse Event monitoring and regular updates to product safety profiles to accommodate shifts in user demographics.


Clarifications Needed in Legislative Language


The bill’s reference to "over-the-counter" products has stirred confusion, necessitating clarification whether it pertains to OTC drugs or includes all cosmetics containing specified active ingredients. Understanding this distinction is crucial for ensuring compliance and effective enforcement.


Looking Forward: The Role of Regulatory Bodies


As the debate continues, there is a call for the FDA to standardize safety testing methodologies and provide clear guidance to the industry. This would help ensure that all cosmetic products are held to consistent safety standards, promoting better health outcomes for all consumers, especially the youth.


This legislative effort marks a significant step towards enhancing the safety framework for skincare products in the U.S., reflecting a growing trend of increased regulatory scrutiny in the cosmetics industry.



AB 2491 New Californian Legislation For Safer Skin Care
AB 2491 New Californian Legislation For Safer Skin Care


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